Senior Vice President of Marketing and Creative Services, TV One & CLEO TV
Charnelle Y. Anderson serves as Senior Vice President of Marketing and Creative Services for TV One & CLEO TV. She is a dynamic veteran marketing and creative executive, specializing in leading strategic brand building and consumer advertising to generate enduring positive impressions.
Charnelle began her career in advertising, building brand strategy and creative campaigns Earle Palmer Brown for Sony Music as a lead creative, brand strategist and influencer marketing before joining A&ETV as Creative Director. As head of the internal agency, Charnelle produced award-winning marketing for domestic and international business units. She led portfolio and network launches and served as point-person for global brand A+E Networks with the senior leadership teams while stewarding the internal strategic brand message, positioning and marketing creative.
She launched A+E Networks digital/social properties, including: website, press center, international and ad sales/distribution library and appointed VP Brand Marketing and Creative at A+E Networks. This was a dual role, leading the marketing, brand positioning and stewardship of the global media portfolio of A+E Networks and home of a global entertainment media brand that consists of A+E, History, Lifetime, FYI, LMN & H2. She also led the internal marketing and creative for networks, sales, distribution, international and digital business units and partnerships. Later, Charnelle served as Vice President of Brand Marketing at Lifetime Networks overseeing strategy and positioning, as well as spearheading multicultural affinity initiative dedicated to the empowerment of women and as a place where women can support each other. As an award-winning marketing creative, she was responsible for network brand strategy, defining audience segments and capturing intrinsic ways to create new media and digital plans across consumer marketing and advertising – domestic, digital, international, and ad sales/distribution.
Charnelle also brings extensive marketing and creative experience in network, consumer, corporate and startup environments, including more than 15 years in senior roles where she led loyalty, digital, partnerships and other global marketing functions. At TV One, she leads 360 brand and campaigns on multi-platforms and launching new marketing initiatives across our digital footprint. She’s an enthusiastic and passionate leader with demonstrated expertise in marketing and creative, and a track record of turning strategic marketing campaigns into innovative executions that increased brand and media awareness and engagement and generated ROI, all while adhering to limited budgets and media spending expectations. Her commitment to her team and outstanding leadership skills produce transformational results that drive growth and create positive change within lean and highly matrixed environments.