Strategic Management Series

Program Description

NAMIC's Strategic Management Series is uniquely tailored for leaders in the media, entertainment, and technology industry. This series will give participants the practical tools needed to confidently assess the industry's existing and changing business structure, establish a plan to grow an organization, develop and recommend business strategy all while leveraging NAMIC's and UVA Darden's unique insight into diversity, equity, and inclusion.

Application period for 2023-2024 has ended.

Applications for 2024-2025 will be received beginning March 1, 2024.

DATES FOR 2023-2024 STRATEGIC MANAGEMENT SERIES

ASYNCHRONOUS MODULES

  • Introduction to Strategic Management Part 1 (Strategy Analysis): October 20, 2023 – December 7, 2023
  • Introduction to Strategic Management Part 2 (Growth Strategy): December 8, 2023– February 6, 2024
  • Introduction to Strategic Management Part 3 (Strategy Planning): February 8, 2024 – April 2, 2024

SYNCHRONOUS EVENTS

  • Strategic Analysis Workshop (Live Virtual Learning) – December 7, 2023 | 1:00 – 5:00 p.m. (ET)
  • Growth Strategy Workshop (Live Virtual Learning) – February 7, 2024 | 1:00 – 5:00 p.m. (ET)
  • Strategy Planning Workshop (Live Virtual Learning) – April 3, 2024 | 1:00 – 5:00 p.m. (ET)
  • Live Virtual Capstone/Summary – April 11, 2024 | 1:00 – 2:00 p.m. (ET)

DATES FOR 2024-2025 STRATEGIC MANAGEMENT SERIES

ASYNCHRONOUS MODULES

  • Introduction to Strategic Management Part 1 (Strategy Analysis): October 16, 2024 – December 5, 2024
  • Introduction to Strategic Management Part 2 (Growth Strategy): December 6, 2024– February 6, 2025
  • Introduction to Strategic Management Part 3 (Strategy Planning): February 7, 2025 – April 3, 2025

SYNCHRONOUS EVENTS

  • Kick-off call (mandatory) – October 2, 2024 | 1:00 – 2:00 p.m. (ET)
  • Strategic Analysis Workshop (Live Virtual Learning) – December 5, 2024 | 1:00 – 5:00 p.m. (ET)
  • Growth Strategy Workshop (Live Virtual Learning) – February 6, 2025 | 1:00 – 5:00 p.m. (ET)
  • Strategy Planning Workshop (Live Virtual Learning) – April 3, 2025 | 1:00 – 5:00 p.m. (ET)
  • Live Virtual Capstone/Summary – April 10, 2025 | 1:00 – 2:00 p.m. (ET)

Delivery

Virtual Hybrid – Synchronous and Asynchronous. The program includes a synchronous kick-off session and capstone session as well as half-day workshops following each module.  Participants will need to complete the asynchronous modules as a pre-requisite to each half-day workshop.

Requirements

Asynchronous modules

  • Module 1. Strategy Analysis covers types of strategic analysis, including stakeholder management, to ground participants in analyzing firm capabilities and competitive position.  Over the course of 6 weeks, participants must engage in approximately 6 hours of video lectures, three assignments (each requiring approximately 4 hours to complete), and mandatory peer feedback.
  • Module 2. Growth Strategy covers growth strategy, to level set participants’ understanding of why business growth is important, alternatives to growth, and growth risks.  Over the course of 6 weeks, participants must engage in approximately 5.5 hours of video lectures, three assignments (each requiring approximately 4 hours to complete), and mandatory peer feedback.
  • Module 3. Strategy Planning covers strategy formulation, including rapid prototyping and business model canvas.  Over the course of 6 weeks, participants must engage in approximately 5.5 hours of video lectures, a course-ending project (approximately 10 hours), and mandatory peer feedback.

Synchronous engagement

Half-day workshops will be interactive and led by UVA-Darden faculty.  Each will be required.

Content

This series will give participants the practical tools needed to confidently assess the industry’s existing and changing business structure, establish a plan to grow an organization, and develop and recommend business strategy.

Participants will be exposed to the following content per module:

Strategic Analysis

  • Competitive Markets
  • Five Forces Analysis
  • Capabilities Analysis
  • Competitive Positioning
  • Stakeholder Management
  • Globalization & Foreign Markets

Growth Strategy

  • Dynamic Perspective & Life Cycle
  • Diversification
  • Scaling & Scenario Planning
  • Growth Through Entry & Game Theory
  • Growth Through Innovation
  • Growth Through Acquisition

Strategy Planning

  • Connecting Analysis to Execution
  • Strategy Formulation
  • 4A Model of Strategy Execution
  • Organizational Consideration
  • Strategy Communication
  • Strategy Perspectives

To succeed in the future, managers must develop the resources and capabilities needed to gain and sustain an advantage in competitive markets, both traditional and emerging. The program is ideal for the mid-career professional who formulates and executes business strategies from directors to vice presidents.

  • An individual working with C-Suite leaders and their teams to design strategy, align the organization, and transform the organization's impact through its strategy
  • Key decision-makers in strategy, product, innovation, or marketing who want to enhance their strategic skills and jumpstart their creativity
  • An individual responsible for assessing industries and driving growth for their firms
  • This program is open to active NAMIC members and individuals of all racial and ethnic backgrounds
  • A minimum of 7 years of work experience in developing and executing strategy, having attained director, senior director, or vice president level
  • Please complete the online application in its entirety. Incomplete applications will not be considered.
  • Acceptance into any of NAMIC's professional development programs is competitive; thus, submitting an application form does not necessarily guarantee admission into any NAMIC program.
  • All applications undergo a review process. Attention is given to every aspect of an application. The evaluation of current and past achievements, letters of recommendation, and your statement of purpose are all taken into consideration.
  • All of the information collected is strictly confidential and will be used exclusively in making program enrollment decisions.
  • Withdrawal from the program must be submitted via email to programs@namic.com two weeks before the start of the program. An applicant who fails to withdraw on time will be responsible for the fees associated with the program.
  • Participation in the kickoff webinar is mandatory and critical to your success in the program.
  • Seidah Abu-Bakir, Comcast
  • Andrea Anderson, Comcast
  • Marissa Brooks, CBS Studios
  • Robert Guerrera, Comcast Business
  • Timika Johnson-Dorris, Comcast
  • Amy Johnston-Smith, Comcast
  • Chris Kohlback , Comcast
  • Julie Nebres, Comcast Technology Solutions
  • Jessica Phillips, Comcast
  • Jacquelyn Politoske, Comcast
  • Erin Russell, Comcast
  • Jessica Shelly, Comcast Business
  • Katherine Stratos, Comcast
  • Jessica Thress, Comcast