Strategic Management Series

Program Description

NAMIC's Strategic Management Series is uniquely tailored for leaders in the media, entertainment, and technology industries. This series will give participants the practical tools needed to confidently assess the industries existing and changing business structure, establish a plan to grow an organization, develop and recommend business strategy while leveraging NAMIC's and UVA Darden's unique insight into diversity, equity, and inclusion.

Application Period Now Closed


  • October 3, 2022




Virtual Kick-off: October 3, 2022

  • Introduction to Strategic Management Part 1 (Strategic Analysis): October 24 – December 9, 2022 (7 weeks)
  • Introduction to Strategic Management Part 2 (Growth Strategy): December 12, 2022 – January 27, 2023 (8 weeks due to holiday)

Virtual Check-in: January 31, 2023

  • Introduction to Strategic Management Part 3 (Strategy Planning): February 6 – March 24, 2024 (7 weeks)

Virtual Summary/Preview of Capstone: March 28, 2023

  • Virtual Capstone Course: April 11 – 13, 2023 (3 half days)

Virtual Hybrid – Synchronous and Asynchronous. The program includes a synchronous kick-off and check-in sessions prior to and in between the asynchronous modules. The capstone portion of the program is synchronous, and participants will need to complete the asynchronous modules as a pre-requisite.

Introduction to Strategic Management.  (Asynchronous modules)

  • Part 1 covers types of strategic analysis, including stakeholder management, to ground participants in analyzing firm capabilities and competitive position.
  • Part 2 covers growth strategy, to level set participants’ understanding of why business growth is important, alternatives to growth, and growth risks.
  • Part 3 covers strategy formulation, including rapid prototyping and business model canvas.

Capstone (Synchronous Two Consecutive Half Days)


Why or why not? Why does the industry have some of the largest market caps, and what types of corporate value targets? This session will discuss why companies consider acquiring other firms or technologies instead of developing them within the firm (organically). Participants will be presented with leading-practice models and approaches to assess a company's financial health, including how multicultural advantages affect acquisition decisions.

Diffusions of Innovations

Why do some technological innovations become widespread and others don't? What are the drivers of the adoption or rejection of various technologies—certainly in the physical realm and the management of companies? In this session, we will explore the factors that lead to the success of some innovations and others that fail. Incorporated into the discussion is how a firm cultivates an innovative capability through culture and how essential collaboration and inclusion are.

Competition, Cooperation, Competition

We frequently describe companies as locked in intensive battles with other players. However, the reality is that companies operate across a continuum where they collaborate, coordinate and wage outright wars for markets. This session will describe why companies deploy various structures and why they are common in certain industries. Cultural differences are addressed as a factor in effectual competition.

Understanding Market Data Strategically

Leaders preparing for enterprise-level work need to begin looking across functional lines and from a market-based perspective.  In this hands-on session, participants will work with data for the 2030 – 2060 population, and how that data correlates to consumer markets.  A specific focus on Diversity, Equity, and Inclusion will be the basis for class discussion.

Making the Pitch

Presenting strategic recommendations to Senior Management. The way leaders present their recommendations is critical for organizational buy-in. The presentation will be framed within competitive, global, ethical challenges, and multicultural lens, including story-telling and visualization for strategic communication.

To succeed in the future, managers must develop the resources and capabilities needed to gain and sustain an advantage in competitive markets, both traditional and emerging. The program is ideal for the mid-career professional who formulates and executes business strategies from directors to vice presidents.

  • An individual working with C-Suite leaders and their teams to design strategy, align the organization, and transform the organization's impact through its strategy.
  • Key decision-makers in strategy, product, innovation, or marketing who want to enhance their strategic skills and jumpstart their creativity.
  • An individual responsible for assessing industries and driving growth for their firms
  • This program is open to active NAMIC members and individuals of all racial and ethnic backgrounds.
  • A minimum of 7 years of work experience in developing and executing strategy and attained the director, Sr. Director, and VP Level.
  • Please complete the online application in its entirety. Incomplete applications will not be considered.
  • Acceptance in NAMIC's Professional Development Programs is competitive; thus, submitting an application form does not necessarily guarantee admission to the program.
  • All applications undergo a review process. Attention is given to every aspect of an application, including the evaluation of current and past achievements, letters of recommendation, and your statement of purpose are all taken into consideration.
  • All of the information collected is strictly confidential and will be used exclusively in making program enrollment decisions.
  • Withdrawal from the program must be submitted via email to two weeks before the start of the program. An applicant who fails to withdraw on time will be responsible for the fees associated with the program.
  • Participation in the kickoff webinar is mandatory and critical to your success in the program.

Tuition: $7,500