Raquel Williams

Raquel Williams is Vice President, Streaming Distribution for Hallmark Media, home of three linear networks, Hallmark Channel, Hallmark Mystery, Hallmark Family, Hallmark Movies & More (FAST/AVOD) subscription video on demand streaming service, Hallmark+. Based in Los Angeles.

Williams is responsible for increasing distribution and revenue of Hallmark Media’s three linear networks and streaming service, Hallmark+, particularly helping to lead negotiations for You Tube TV, Apple TV, Freevee, The Roku Channel and Amazon Prime Video Channels. She creates and implements marketing initiatives to maximize distribution and subscriber revenue.

Williams began her career at Hallmark Media as Director of Distribution in 2013. Prior to joining the company, she served as Senior Account Executive of Affiliate Sales and Marketing for Disney & ESPN Media Networks.

Williams is an active member of National Association for Multi-Ethnicity (NAMIC), Women in Cable Telecommunications (WICT) and was named Cablefax’s Affiliate Sales Executive of the year in 2015. She was President of the NAMIC’s SoCal Chapter 2013-3015. Williams holds a bachelor’s degree in Business Marketing from Indiana University.