Founder, Encounter Marketing and Public Relations
Sandra has led marketing teams at Clear Channel Outdoor and at Time Warner Cable Media developing strategic marketing programs that merchandised data driven products for use by sales to grow revenue. In her Product Marketing and Digital role at Time Warner Cable Media she implemented digital strategies and go-to-market plans that differentiated the brand from the competition as a Product Marketing expert for all digital products: Online, Mobile, Social, Search, Addressable, and Video On Demand. She also spent time at PEOPLE.com and CNNMoney.com, the financial website for CNN and the online destination for FORTUNE Magazine and Money Magazine. For 4 years she managed her own event planning company, POSH Agency LLC. In 2012, she launched Afro-LatinaBeauty.com, an online destination for stories of Afro-Latinas sharing the same intercultural experience. As a speaker, Sandra has spoken and moderated discussions at Google, Microsoft, Buzzfeed, General Assembly, Young and Rubicam and at institutions including New York University, Pace University, Dickinson College, Baruch College, and Howard University to name a few. She is the current NY Chapter President of the National Association of Multi-ethnicity In Communications (N.A.M.I.C), and sits on the board of the Digital Diversity Network (DDN) and America Needs You. Sandra was awarded 2018 Innovation & Inclusion Culture Catalyst by the Digital Diversity Network, Forbes 30 Under 30 2016 nominee, and was awarded by Latino Leaders Magazine, a Top 25 Future Latino Leader (ages 25-35) in 2012.