Resources/Links
Minority Links
Facts on the Hispanic or Latino Population
Facts on the Black or African American Population
Facts on the Native Hawaiian and Other Pacific Islander Population
Facts on the American Indian and Alaskan Native Population
Source: U.S. Census Bureau
Black (African-American) History Month: February 2010
Asian/Pacific American Heritage Month: May 2010
Hispanic Heritage Month 2009: Sept. 15 – Oct. 15
American Indian and Alaska Native Heritage Month: November 2009
Source: U.S. Census Bureau
Links to 2010 Top Comp Diversity
- DiversityInc Magazine Top 50 Companies for Diversity
- Fortune Magazine Top 100 Most Diverse Companies
- Black Enterprise Magazine Top 40 Best Companies for Diversity
Links to Multi-ethnic Marketing Information
- Learn more about the African American cable market from the Cable Advertising Bureau (CAB)
- Learn more about the African American radio market from Arbitron
- Learn more about the Hispanic radio market from Arbitron
- Learn more about the Puerto Rico radio market from Arbitron
- Learn more about the Hispanic market from Pew Hispanic Center
- Learn more about the Hispanic market from the 2009 Ad Age Hispanic Fact Pack
Links to HBCU’s, Hispanic Colleges and Universities and Asian Colleges and Universities
- 4 Year Historically Asian Colleges and Universities
- Historic Black Colleges & Universities
- Hispanic Serving Institutions
Links to research articles featured in Diversity Scoop
Minorities and the Recession-Era College Enrollment Boom
June 21, 2010
The recession-era boom in the size of freshman classes at four-year colleges, community colleges and trade schools has been driven largely by a sharp increase in minority student enrollment, according to a Pew Research Center analysis of new data from the U.S. Department of Education. HispanicAd.com
Beyond Demographics Latino Identity
May 19, 2010
The complexity and inherent cultural diversity of U.S. Hispanics broadens the definition of what it is to be a Latino. NBC Universal, Telemundo and Starcom MediaVest Group have deciphered the true characteristics and overall complexion of U.S. Hispanics from Beyond Demographics™—a Latino Identity study that began a year ago. HispanicAd
Teens Close Digital Divide with Mobile Web
April 27, 2010
The Pew Internet & American Life Project's "Teens and Mobile Phones" report indicated that black teens were more than twice as likely as whites to go online on their mobile phones, at 44% versus 21%. Hispanic teens were also relatively active on the mobile Web. eMarketer
Over-indexing by Black Consumers is Missed Learned Opportunity for Marketers
April 21, 2010
One of the under-reported and consist patterns in the spending habits of African-American consumers has been in how they've outspent their white counterparts in key categories. Target Market News
Births to Minorities Approach a Majority
March 12, 2010
In the latest sign of the nation's shifting racial and ethnic composition, births to Asian, black and Hispanic women in the United States are on the verge of surpassing births to non-Hispanic whites. The New York Times
Five Myths About the 2010 Census and the U.S. Population
February 14, 2010
Every 10 years, we have to count people. At least that's what Article 1, Section 2 of the Constitution says. It doesn't sound too complicated. But it is. Who gets counted, and how, determines not only congressional representation but how funding is distributed for a slew of federal programs that affect all of us. The Washington Post
