NAMIC Multi-cultural Marketing Committee

This consortium of the industry’s leading multi-cultural marketing experts was established in 2006 to support the objectives of NAMIC, notably as it relates to NAMIC’s core principles of Education, Advocacy and Empowerment.

The NAMIC Multi-cultural Marketing Committee exists to:

• Share information (education) about effective marketing strategies and tactics that target the diverse marketplace of multi-ethnic communities,
• Encourage companies in our industry to develop a multicultural marketing strategy and to implement and support multicultural consumer marketing tactics as a sustained practice (advocacy), and
• Attract, mentor and encourage dynamic, marketing professionals within the industry (empowerment) so that the industry truly represents the diverse world in which we live.

The committee also keeps a finger on the pulse of consumer trends in multi-cultural markets and reports on these in its quarterly newsletter, Cultural Lens.

NAMIC Excellence in Multi-Cultural Marketing Awards (EMMA)

The NAMIC Excellence in Multicultural Marketing Awards (EMMA) recognizes the top marketing tactics and case studies targeted to multi-cultural audiences.  It is comprised of two elements: Case Studies and Marketing Tactics. 

Case Studies/Campaigns:  efforts to acquire and retain culturally diverse customers through marketing, operational, community and public relations, and/or diversity awareness.
Marketing Tactics:  categories of direct mail, diversity awareness, grassroots, Internet/new media, out of home, print, radio, television, and all other media.

Each element has two divisions of competition: Cable Companies and Networks and Industry Suppliers.  Yearly, winners are acknowledged during a special awards ceremony at the Annual NAMIC Conference.

Entry deadline: Wednesday, July 14, 2010 by 11:59 pm EDT.

Click here to submit an EMMA entry

Click here to view 2010 EMMA rules and guidelines

Click here to view a complete list of 2009 EMMA Winners
Click here to view a complete list of 2008 EMMA Winners
Click here to view a complete list of 2007 EMMA Winners

For questions regarding the EMMAs, please contact Maria Acevedo, Project Coordinator, at 212-594-5985, ext. 10, or maria.acevedo@namic.com.

Multicultural Marketing Committee

Willie	Arredondo	Director, Consumer Marketing	Fuse TV
Orlena	Blanchard	VP, Strategic Marketing	TV One
Arminda "Mindy"	Figueroa	President	Latin2Latin
Vicky L.	Free	VP, 360 Consumer Marketing	Cartoon Network & Adult Swim
Victor	Garcia-Bory	Director, Multicultural Marketing	Cablevision
Julianna	Garibay	Vice President, Marketing	OlympuSat
MaryAnne	Howland	President & CEO	IBIS Communications
Veronica	Islas	Marketing Director	TuTv
Alessandra	Otero-Reiss	Director, Multicultural Marketing	Time Warner Cable of New York and New Jersey
Ravi	Pillai	Director, Marketing	Saavn
Lynette	Pinto	VP, Marketing	NBC Universal TV Networks Distribution
Philip	Polk	Director, Segmentation Marketing	Cox Communications, Inc.
Lucia	Rodriguez	Regional Manager, Integrated Marketing Communications and Multicultural Marketing	Comcast Cable
Joe	Schramm	President	Schramm Sports & Entertainment, Inc.
Emory	Walton	Director, Affiliate Sales & Marketing	A&E Television Networks
Ninoska	Zucconi	Senior Marketing Manager	Univision