Presented in partnership with Cablefax: The Magazine
The National Association for Multi-ethnicity in Communications (NAMIC) Excellence in Multicultural Marketing Awards (EMMA) recognize the top marketing tactics and integrated marketing campaigns targeted to multicultural audiences.
The Excellence in Multicultural Marketing Awards (EMMA) is comprised of two elements:
- Integrated Marketing Campaigns utilizing a minimum of two different types of media for efforts to acquire and retain culturally diverse customers through integrated, multi-platform marketing, operational, community and public relations, and/or diversity awareness.
- Marketing Tactics within the categories of Digital and Traditional. Digital includes: Augmented Reality, Content Marketing, Film/Video, Gamification, GPS, Mobile, OTT/Streaming Services, Online Ads, Podcasts, Social Media and Websites. Traditional includes: Direct Marketing, Diversity Awareness, Experiential Marketing, Guerrilla Marketing, Out of Home, Premium, Print, Radio, Television and All Other Media. Each type of tactic will be judged as a separate category.
Each element will have three divisions of competition:
DIVISION I – MEDIA CONTENT CREATORS AND DISTRIBUTORS
The category is open to all operators at the corporate, division, region or system level; marketing co-ops; or broadband distributors.
DIVISION II – NETWORKS AND COMMUNICATIONS SUPPLIERS
The Networks and Industry Suppliers category includes, but is not limited to terrestrial broadcasters, networks, content aggregators and providers, movie studios, independent production companies, agencies, technology companies, equipment developers and providers, consultants, over the top subscription services and other suppliers to the communications industry.
DIVISION III – BRANDS
The competition is open to all individuals, companies and organizations not represented in Division I or II involved in producing any marketing and communication materials for external or internal audiences.
DIVISION IV – OTHER
This category is open to those organizations not represented in Divisions I, II or III.
INTEGRATED MARKETING CAMPAIGNS
Integrated Marketing Campaign awards recognize efforts in integrated, multi-platform marketing, operational, community, public relations and diversity awareness efforts to acquire and retain culturally diverse customers, talent, business and community partners.
This is an integrated marketing campaign competition, and entries will be evaluated based on strategy development, implementation and analysis of results. Valid entries might include, but are not limited to: Promotional campaigns, programming/tier launches, ad sales, community/public relations initiatives, diversity awareness campaigns, retail or media tie-ins, segmentation efforts, on-air tactics, packaging concepts, employee incentives, guerrilla, operational improvement efforts or other innovative approaches to multicultural marketing.
A campaign must target one or more cultural groups e.g. ethnicity, LGBTQ+, disability, etc.
You may pull one element from an integrated marketing campaign entry and re-enter it separately in the marketing tactics category under the appropriate single medium.
MARKETING TACTICS CATEGORY
Awards in this category will recognize excellence in developing individual tactics for ethnic and culturally targeted marketing. We invite you to submit marketing materials that were first used between June 1, 2017 and May 31, 2018.
- Direct Marketing
- Diversity Awareness
- Experiential Marketing (“live” marketing with which the audience directly interacts with the product)
- Guerrilla Marketing
- Out of Home (bus wraps, billboards, etc.)
- All Other Media (includes kits)
- Augmented Reality
- Content Marketing
- OTT/Streaming Services (Over-The-Top Subscription services)
- Online Ads
- Social Media (includes blogs, social networking and promotions)
We invite you to submit marketing efforts that were first used, published or aired between June 1, 2017 and May 31, 2018.
There is a non-refundable fee of $375 (early bird pricing $350 until July 9, 2018 for each entry). One may enter the same ad/campaign in more than one category; however each entry will be charged the entry free.
COMPLETED ENTRIES MUST BE RECEIVED BY NAMIC BY 11:59 PM ET ON FRIDAY, AUGUST 3, 2018.
Incomplete entries or entries received late will not be judged. Please note entries will not be returned.
A panel of industry marketing experts chosen by NAMIC will evaluate all entries. The judges in each entry category will determine the number of winners. Since each entry is judged against a standard of excellence and not against other entries, there may not be a winner in every category.
Winners will be acknowledged at the 32ndAnnual NAMIC Conference, scheduled for October 16-17at the New York Marriott Marquis in New York, NY. Select winning entries will be profiled in Cablefax: The Magazine. Winners will also be be recognized on the winners section of this site, emmacompetition.com, NAMIC’s Facebook, Twitter, LinkedIn, Instagram and YouTube pages.
The quantitative and/or qualitative results information will solely be viewed by the judges and not shared publicly as part of the EMMA awards presentation.