Presented in partnership with Cablefax: The Magazine
The National Association for Multi-ethnicity in Communications (NAMIC) Excellence in Multicultural Marketing Awards (EMMA) is comprised of two elements:
- Integrated Marketing Campaigns for efforts to acquire and retain culturally diverse customers through integrated, multi-platform marketing, operational, community and public relations, and/or diversity awareness.
- Marketing Tactics in the categories of direct mail, diversity awareness, digital, experiential marketing, grassroots, out of home, premium, print, over-the-top subscription services, radio, social media, television, and all other media. Each type of tactic will be judged as a separate category.
Each element will have three divisions of competition:
DIVISION I – MEDIA CONTENT CREATORS AND DISTRIBUTORS
The category is open to all operators at the corporate, division, region or system level; marketing co-ops; or broadband distributors.
DIVISION II – NETWORKS AND COMMUNICATIONS SUPPLIERS
The Networks and Industry Suppliers category includes, but is not limited to terrestrial broadcasters, networks, content aggregators and providers, movie studios, independent production companies, agencies, technology companies, equipment developers and providers, consultants, over the top subscription services and other suppliers to the communications industry.
DIVISION III – BRANDS
The competition is open to all individuals, companies and organizations not represented in Division I or II involved in producing any marketing and communication materials for external or internal audiences.
DIVISION IV – OTHER
This category is open to those organizations not represented in Divisions I, II or III.
INTEGRATED MARKETING CAMPAIGNS
Integrated Marketing Campaigns awards recognize efforts in integrated, multi-platform marketing, operational, community, public relations and diversity awareness efforts to acquire and retain culturally diverse customers, talent, and business and community partners.
We invite you to submit integrated marketing efforts that were first used between June 1, 2016 and May 31, 2017.
This is a case study competition, and entries will be evaluated based on strategy development, implementation and analysis of results. Valid entries might include, but are not limited to: Promotional campaigns, programming/tier launches, ad sales, community/public relations initiatives, diversity awareness campaigns, retail or media tie-ins, segmentation efforts, on-air tactics, packaging concepts, employee incentives, grassroots, operational improvement efforts or other innovative approaches to multicultural marketing.
The prospects targeted for an entry must include one or more cultural segment, including, but not limited to: African American, Asian, Hispanic, and LGBT markets.
You may pull one element from a case study / campaign entry and re-enter it separately in the marketing tactics category under the appropriate single medium.
MARKETING TACTICS CATEGORY
Awards in this category will recognize excellence in developing individual tactics for ethnic-targeted marketing.
We invite you to submit marketing materials that were first used between June 1, 2016 and May 31, 2017.
- Digital (includes mobile, websites, online ads, and podcasts)
- Direct Mail
- Diversity Awareness
- Experiential Marketing (“live” marketing with which the audience directly interacts with the product)
- Out of Home (bus wraps, billboards, etc.)
- OTT/Streaming Services (Over-The-Top Subscription services)
- Social Media (includes blogs, social networking and promotions)
- All Other Media (includes kits)
We invite you to submit marketing efforts that were first used, published or aired between June 1, 2016 and May 31, 2017.
There is a non-refundable fee of $375 for each entry. One may enter the same ad/campaign in more than one category; however each entry will be charged $375.
COMPLETED ENTRIES MUST BE RECEIVED BY NAMIC BY 11:59 PM ET ON WEDNESDAY, JULY 12, 2017.
Incomplete entries or entries received late will not be judged. Please note entries will not be returned.
A panel of industry marketing experts chosen by NAMIC will evaluate all entries. The judges in each entry category will determine the number of winners. Since each entry is judged against a standard of excellence and not against other entries, there may not be a winner in every category.
Winners will be acknowledged at the 31st Annual NAMIC Conference, scheduled for September 26-27 at the New York Marriott Marquis in New York, NY. Select winning entries will be profiled in Cablefax: The Magazine. Winners will also be be recognized on the winners section of this site, emmacompetition.com, NAMIC’s Facebook, Twitter, LinkedIn, Instagram and YouTube pages.
The quantitative and/or qualitative results information will solely be viewed by the judges and not shared publicly as part of the EMMA awards presentation.