The 2nd Chapter in Nielsen’s Diverse Intelligence Series
The 1st Chapter in Nielsen’s Diverse Intelligence Series
MORE INDUSTRY RESEARCH
Advertising Age’s 11th Annual Hispanic Fact Pack – Advertising Age presents its 11th annual Hispanic Fact Pack. Buoyed by marketers’ growing interest in Hispanic millennials as consumers and trendsetters, the Hispanic media market continues to outpace overall growth in media spending. In 2013, U.S. Hispanic media spending rose by 8.1% to $8.3 billion, way ahead of the overall increase of just 0.9% in U.S. measured-media spending. This Fact Pack gives you a thorough view of Hispanic marketing, from agencies to media to marketers. Note, the 2015 edition will be released this summer.
Gen Z is now, Kid! Santiago Solutions Group claims our nation’s future is here. Boosted by Hispanic & Asian births & immigration, Gen Z will be the first American generation that is equally Multicultural and White Non-Hispanic. In the top 10 Total Market (TM) states, 6 in 10 Gen Z are of Multicultural background vs 4 in 10 in the other 40 states. Half of all Gen Z reside in the Top 10 TM states.
Black Enterprise Top 40 Best Companies for Diversity List – Diversity drives performance. The final list includes those companies that showed a commitment to diversifying their ranks in four areas: employee base, senior management, supplier diversity, and board of directors. Companies were also chosen for their creation of programs to nurture and maintain a diverse professional space.
Asia Society names best employers of Asian Pacific Americans – Asia Society named Goldman Sachs and KPMG the best corporate employers of “Asian Pacific American talent” and for being at the forefront of promoting global diversity. This year’s winners were selected based on the quality of their APA programs as well as the results from their employee surveys, which made up Asia Society’s “2014 Asian Pacific Americans Corporate Survey.”
Mind the Gaps – The 2015 Deloitte Millennial survey – Deloitte’s fourth global Millennial survey asked tomorrow’s leaders, what they think of leadership today, how businesses operate and impact wider society, and which individual characteristics define effective leaders
Nielsen’s The Total Audience Report: Q4: 2014 – The vast majority of U.S. TV households have multiple technologies available—giving consumers significant choice in viewing and listening options at their fingertips, from video clips of llamas on the lam to spinning that secret album drop.