Keeping the Pulse on Consumer Trends and Multicultural Markets
Launched in 2006, this consortium of the telecommunication’s industry’s leading multicultural marketing experts are thought leaders in multicultural marketing trends who provide guidance regarding NAMIC’s Excellence in Multicultural Marketing Awards (EMMA).
The NAMIC Multicultural Marketing Committee exists to:
- Share information (education) about effective marketing strategies and tactics that target the diverse marketplace of multi-ethnic communities;
- Encourage companies in the telecommunications industry to develop multicultural marketing strategies and to implement and support multicultural consumer marketing tactics as sustained company practice (advocacy); and
- Attract dynamic marketing professionals to the industry, while mentoring and encouraging them (empowerment), thereby making our industry representative of the diverse world in which we live.
Multicultural Marketing Committee
- Victor Garcia-Bory, RAPP Worldwide – Omnicom Group
- Julianna Garibay-Sparacio, Altice USA
- Eddie Hill, BET Networks
- Maryanne Howland, Ibis Communications
- Gaddi Layden, Morgan Stanley
- Marisol Martinez, Charter Communications
- Pawan Mehra, Ameredia, Inc.
- Alessandra Otero-Reiss, Charter Communications, Inc.
- Ravi Pillai, Storyful (Newscorp)
- Philip Polk, Hallmark Cards
- Lucia Rodriguez, Comcast Cable
- Joe Schramm, Schramm Marketing Group, Inc.
- Emory Walton, A+E Networks
Excellence in Multicultural Marketing Awards (EMMA)
Recognizing the cable industry’s best practices in multicultural and ethnic targeted marketing, the competition is comprised of two elements:
- Case Studies/Campaigns
- Marketing Tactics – including Direct Mail, Diversity Awareness, Digital, Experiential Marketing, Grassroots, Out-of-Home, Premium, Print, Radio, Social Media, Television, All Other Media
Entries submitted in each category are judged within two divisions of competition: Cable Distributors and Networks/Industry Suppliers. Marketing efforts targeting one or more cultural segments, including but not limited to African-American, Asian and Hispanic markets, are eligible. Sound and innovative strategy, strength of creative execution against the strategy, evaluations of strategy, implementation and results are among the areas assessed. Deviating from the traditional “best of” competition method, each entry is judged against a standard of excellence and not against other entrants, resulting in the potential for zero to multiple winners in each category.
The EMMAs are presented exclusively in partnership with Cablefax. A judging panel of industry marketing experts evaluates all entries and selects winners.
Winners are acknowledged each year during the Annual NAMIC Conference in September in New York City as part of the communications industry’s Diversity Week.